From a young age, I’ve always been drawn to art and design. Some of my earliest and fondest memories involve doodling with my Dad, visiting art galleries, and collaborating on creative projects together. This passion for creativity has flourished over the years as I explored various crafts, including drawing, painting, sewing, and jewellery design. At school, I excelled academically, particularly in Art, Textiles, Photography, and Product Design during my GCSEs and A-Levels. This strong foundation led me to further my education, earning an Art & Fashion Diploma and an Adobe Photo Suite Diploma at the renowned London College of Fashion, followed by a Bachelor's Honours Degree in Fine Art at the University of Essex. My journey has been fascinating, and I continue to learn and evolve in the field of graphic design and art.
Digital art has always been a passion of mine, and I taught myself Photoshop, which paved the way for my diploma at LCF and ignited my interest in graphic design. After university, I devoted 10 years to Searle & Co Ltd, a prestigious jeweller located in the heart of the City of London, known for its high-end pieces, exceptional service, and bespoke jewellery and silverware. It was a privilege to work there until its unfortunate closure during the COVID-19 pandemic, marking the end of a 125-year-old institution.
While at Searle, I embraced various roles, but my true forte lay in the creative side. I became their in-house designer, crafting bespoke jewellery and silver pieces for our clients. From hand-drawing and watercolouring jewellery designs to scale to sourcing gemstones and diamonds, I liaised with workshops to bring these creations to life. This experience was incredibly rewarding, as I also managed their online presence, redesigned their website, and handled marketing and advertising efforts, which included photographing jewellery and silverware. To further enhance my skills, I earned a diploma in Gemmology from the Gemmological Association to deepen my understanding of the business.
After Searle's closure, I recognized the need to broaden my focus beyond local jewellers. Although I had gained experience with other jewellers, I often felt that sales overshadowed my creative skills. This realization led me to make the significant decision to leave the jewellery industry and concentrate on advancing my graphic design and artwork skills.
Currently, I work as a graphic designer and marketer, where my true strength lies in the creative processes, particularly graphic design and artwork. My experience in the jewellery industry and beyond has provided me with a solid foundation in branding and visual storytelling, allowing me to craft designs that resonate with audiences. I’m also passionate about photography and enjoy experimenting with design trends to keep my work innovative and fresh.
I find that my skills are best suited to the creative aspects of graphic design and artwork, rather than the analytical side. This is where I truly shine — bringing ideas to life through visuals and ensuring they connect with people. It’s where my passion lies, and it’s the direction I wish for my journey to continue.
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